idk!

idk! was created for my Senior Project, the last semester in Graphic Design at Auburn University.

Awarded A Commended

A Commended is the highest grade awarded during Senior Project. It is voted on by a committee of professors and represents professionalism and outstanding design throughout the whole semester.

Tools: Adobe Illustrator, InDesign, Photoshop, AfterEffects and Figma

Objective: The objective of Senior Project is for students to work both independently and cooperatively with both the committee of professors and their peers, concentrating on completing a cohesive body of work for the semester.

Concept: idk! is a game show on NBC, hosted by Brittany Broski, where indecisive people are nominated to be put on the spot and are forced to make tough decisions in a short period of time. The audience votes for the player with the best reasoning for their decision. idk! is live on NBC, Thursdays at 8/7c, and is available to stream next day on Peacock.

Deliverables

- Logo
  - primary logo
  - secondary logo mark
- illustrated characters
  - 4 characters representing what people turn to when they need help making decisions
- color palette + typography
- three unique gradients
- series of three poster designs
- animated commercial
- Instagram
  - 3 posts
  - 3 stories
  - 1 animated story ad
- email graphics
  - 1 thank you for your order
  - 1 confirmation for contestants
Figma prototyped:
- website
- app
- streaming screens
- tablet screens
After Effects animations:
- video walkthrough of the rules of the game
- logo for app splash screen
- decision spinner for app

- mockup of game show set
  - created with AI and modified in Photoshop
- name tags
- digital Apple wallet ticket
- idk! card game
  - box design
  - 50 unique cards
  - instruction card
  - exclusive stickers
- idk! engraved challenge coin